Marketing can be just as important to a company's success as the quality of the products and services you offer. A marketing mix is essential for an effective marketing strategy. My GGO perfectly controls the marketing mix and examples of its use. A marketing mix is a combination of marketing methods including advertising, sales, public relations and direct marketing to achieve a specific marketing goal. The promotional mix is usually just part of a larger marketing mix. With us, you can choose to use several methods, or decide that a combination of all methods may be the most effective for your campaign. The traditional promotional mix has four main tools that companies use to create meaning for their service or product and influence the public to buy it. Elements of the promotional mix - The traditional promotional mix has four main tools that companies use to create meaning for their service or product and influence the public to buy it: Advertising - Companies pay to advertise their service or product to a large number of people at the same time. Common forms of advertising include advertisements on television, newspapers, direct mail, radio, magazines, or on the Internet. Sales promotion - Sales promotion are short-term incentives to encourage people to buy a product or service. Examples are coupons, discounts or games and competitions in which the public can participate. Public Relations - This type of promotion informs the public about the company's services and image. Examples are press conferences or press releases. Direct Marketing - This strategy is a more personal approach that targets customers directly through personal promotions, catalogs, emails, phone calls or mail.