Core values are personal ethical principles or ideals that guide MyGGO in making decisions, building relationships, and solving problems. Identifying values that matter to your business will help you develop and achieve professional goals. It can also help you find partners and companies that agree with your ideals. Core values are a set of basic beliefs, ideals, or practices that inform you about how you are behaving in your personal and professional life. Companies can also have and maintain core values. These can help companies determine how to allocate resources, make important decisions, and grow. Companies usually choose the core values they focus on when accessing day-to-day business processes, conducting communications, and so on. These values can inform how people communicate (humility, respect, honesty), the focus of a person's or company's work (ingenuity, creativity, data orientation) or the individual responsibilities that society will hold (consistency, quality and reliability). Determining core values within a company can provide structure and guidance, especially when dealing with challenging decisions.