SEO, or ours, search engine optimization, plays an important role in the world of websites and e-shops. It allows you to be visible in Google search results and get thousands of visitors without having to pay for every single click. What is the SEO setup for an online project and what are its main benefits?
Whether you like it or not, almost all of your potential customers use Google to search for products or services. Let's say someone decides to buy a new drill.
He will write the keyword "quality drills" and into Google click on one of the first e-shopswhich is displayed to him. If the model and price suit him, he will buy. This is how shopping is easy in the online world. However, for people to visit your site, they must appear on Google search. And it doesn't always have to be that simple.
Google and keywords
There are many websites on the Internet that offer similar products or services like you. Google had to find a way to rank competing sites in search. He uses it special algorithmswhich evaluate the amount of input data. This data is called SEO factors, are divided into so-called off-page SEO and on-page SEO.
– Between off-page SEO factors these include, in particular, links from other relevant websites. For example, if you sell drills, you can have a PR article published in a reputable online tool magazine with a link to your website. Google evaluates that your products appear to be of high quality, as such reputable portals write about them. As a result, it will move you higher in search results.
– Between on-page SEO factors These include things that Google's algorithm notices directly on your site. These are mainly keywords that appear within the texts. However, web load times are also taken into account, bounce rate, the number of visits to the page and a lot of other data.
Google evaluates all of these factors and the sites that have the best moves to the top positions in search. Conversely, non-SEO sites reach the 2nd, 3rd, or fourth page of a search few internet users will visit. You lose a lot of potential customers completely unnecessarily.
How to set up SEO?
Now you know the importance of SEO for your online project. However, the question is - how can it improve it so that Google indexes you higher in search results?
To improve SEO for an online project, you need to know the most important off-page and on-page SEO factors and perform proper optimization accordingly. Website optimization usually starts adjustments within the graphic processing, the analysis of keywords and their incorporation into individual texts subsequently plays an important role. The site code and image size must be adjusted to load pages as fast as possible.
You also need to make adjustments to UX to reduce the number of customers leaving your site quickly.
Ad articles with a link
It is a common practice in strengthening off-page SEO publishing advertising articles with a link to your website on other relevant sites. On the one hand, thanks to them, you will get visitors who click from the article to your website, but at the same time You are also improving the SEO of your site. A link from a major high-traffic site can significantly improve your search position.
The results do not come from day to day
SEO for an online project is not an issue that lasts a week or two. Google's algorithm is not rushed and to move your site to higher ranks, it takes time. However, if you take the right steps and are constantly working to optimize each factor, you will see the first results in a few weeks.
Your website will start scroll higher in search results and in his Google Analytics you will be able to watch a gradual increase in organic traffic. Potential customers who are ready to buy will only come to you without any paid advertising. Investing in professional SEO optimization is definitely worth it and in the future you will be able to benefit significantly from it!
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