Saroute is a diversified company that focuses primarily on traffic signs, road safety equipment and road maintenance. Her team consists of professionals who constantly follow new trends and apply innovations. Thanks to it, the company is able to constantly advance and be a leader in its segment. We also had to incorporate these core values and activities into our brand identity and marketing strategy. When redesigning the logo, we opted for a minimalist design with more conservative dark colors. We chose a modern font that represents innovation and precision. We have incorporated a "plus" sign in the logo contrasting in red, the purpose of which is to express progress. We applied the logo to all company publications, for which we prepared specific graphic designs. We highlighted the designs of business cards and printed matter in red, which is a typical hallmark of the brand. We decided to support the corporate identity with promotional items - pens with a distinctive design. As part of the graphic design, we prepared the design of stickers for deliveries and visualization of the wall with a backlit logo. We provided our client with our photo and video studio services. We used the materials produced as part of a marketing strategy to support corporate identity and promote the company's core business.