The Service24 brand represents innovative service works, especially water workers and electricians who are ready to intervene 24 hours a day. The main values of the company include the speed and high quality of services provided. Our task was to create a corporate identity that will present a modern brand image and inspire a sense of trust in potential customers. When designing the logo, we decided for a minimalist graphic design that captures the main activities of the company. We chose yellow and black as background colors. The yellow color attracts a potential customer and is characteristic of service works. We brought graphic designs of the logo in several variations and shapes that can be used in various applications. The individual logo formats were used on the company's website, but we also incorporated them into various promotional items. The client was interested in T-shirts with a corporate identity, so we designed several visualizations and cuts. We added a hoodie to the advertising textile and we decided to include other promotional items, like an umbrella and a mug in the marketing strategy. When designing them, we worked with the basic colors of the brand, which we strategically combined to achieve optimal contrast.