The OK region project was created on the basis of cooperation between cross-border partners - the Bystrická dolina Microregion in Slovakia and the Stonávka River Basin Microregion in the Czech Republic. The goal of the OK region project is to promote tourism in these localities by a modern presentation of natural beauties and traditions. We have prepared a complete brand identity for the project, including a logo and branding applications for promotional materials. When designing the logo, we decided for a minimalist design with the letters OK evoking the human figure. We chose a blue colored background, which gives the brand a modern feeling. We have incorporated the logo into practical advertising items. This branding strategy allows you to naturally increase project awareness and brand strength. We designed other forms of brand communication, especially promotion in the form of billboards and citylights. When creating graphic designs for billboards and citylights, we designed the slogan "interesting region" to increase the interest of passers-by and thus directly strengthen the conversion rate.