This well-known manufacturer of socks asked us with a request to create graphic designs of labels and packaging of Tatra socks brand products. It includes several product lines, including socks for running, skiing, hiking, relaxation, indoor sports and medical socks. We have created original graphic packaging designs for individual product lines. We have incorporated combinations of strong colors into the designs, which give the brand a modern feeling. We also applied visualizations of athletes, which symbolize dynamism and resilience. We combined graphic designs with creative texts presenting the key benefits of individual products and innovations. By combining individual solutions, we have managed to create a communication strategy that will appeal to the right customers and represent the company in a modern style.